Ari Buchalter | Chief Executive Officer | Intersection
Ari Buchalter is a recognized innovator and thought leader in digital media and advertising, marketing technology, and data science. Driven by the pursuit of breakthrough ideas and their translation into impact, Ari’s unique career spans cutting-edge PhD and postdoctoral research in theoretical astrophysics to more than a decade of leadership building successful data-driven marketing businesses.
Prior to joining Intersection, Ari served as President of MediaMath, a leading programmatic marketing company that helps brands drive better business outcomes across digital channels. He drove the company’s growth from a startup to a global enterprise by championing the use of data and automation, leading the development of its proprietary media, data, and machine learning platforms, and building out MediaMath’s business and operations around the globe.
As a Senior Partner at Rosetta, Ari was instrumental in the company’s rise to the nation’s largest independent digital marketing agency, which was subsequently acquired by Publicis. As head of their Digital Media & Technology vertical, he counseled Fortune 500 brands in forging a better understanding of consumers to drive marketing strategy and develop more relevant and personalized marketing programs across online and offline channels. Earlier in his career, as an Associate Principal in McKinsey & Company’s Media & Entertainment practice and a founding member of their Innovation practice, Ari helped leading companies tackle the challenges of designing, developing, and commercializing product and process innovations at scale.
Ari holds a Bachelor of Science in Physics from Stanford University, a PhD in Astronomy from Columbia University, and was a postdoctoral Fellow in Theoretical Astrophysics at Caltech. While building quantitative models of the origin and expansion of the universe at Caltech, Ari applied those modeling skills to finance, founding and managing a small quantitative hedge fund based on proprietary algorithmic derivatives trading strategies.
Twitter: @intersection_co